In the past few days I have seen this Dairy Queen commercial that relates to the relatively new form of advertising, called “Oddvertising.” One of the best known examples of oddvertising is the new Old Spice commercials which features a man in a bathroom but quickly changes over the course of time. This form of advertising seems to be very effective at getting people’s attention. I think that another reason this form of advertisement is so effective isn’t the ability of the commercial to sell it product, but rather the ability of the commercial to be remembered by the audience later on. I think that if a viewer thinks that the ad was funny, he or she will remember it later in the store while there buying something and make a decision to by a product produced by that company. I don’t think that oddvertisement is going to be going away anytime soon and that more companies will be sure to follow Dairy Queens, Old Spice, and many other products examples.
Update: While browsing on stumbleupon I came across a .gif that pokes fun at the Old Spice commercial mentioned earlier.
