While watching TV. I have noticed seeing this commercial on more than one occasion. This commercial is related to, what Dan Lacey describes as “Image of Reality.” He writes “Beyond the bounds of our daily lives, we all react not to reality, but to an image of reality, created for us through the media of communication, and in the last generation, the nature of the media that create this image has changed fundamentally.” One reason this commercial is relating to image of reality is through the look of the beer being advertised. In the commercial there are beer bottles that appear to look frosted, and they happen to be behind a light that is giving the bottles a glowing look. Also later in during the end of the commercial, three beers are shown with chunks of ice dripping off of them. This effects attempts to make the beer seem ice cold, along with refreshing. This commercial is referring to the new smart phones that are now able to have a bunch of different kind of “apps” that can be used for all kinds of things.

 Update: After a quick google search, The same effects used in the commercial can be seen here in this picture. There is an apparent light behind the bottle which illuminates the contents of the glass. There is also an appearance of condensation on the outside of the bottle which attempts to give the impression that the beer is very cold, which in turn would be refreshing.